Launch sales of “Call of Duty: Infinite Warfare” were down 48.5 per cent compared to last year’s “Call of Duty: Black Ops 3”.
Both Infinite Warfare and Blops 3 launched on a similar Friday in November. Both games had a huge marketing push. But, for a number of reasons, Infinite Warfare sold only half as well.
That’s not to say Infinite Warfare flopped – far from it. Infinity Ward’s sci-fi shooter was still 2016’s second-largest launch in the UK – behind FIFA 17 – despite losing half its sales year-on-year.
But what caused all those lost sales? Continue reading
