‘Jem and the Holograms’ pulled from theatres after dismal two-week run

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In what can only be deemed “truly outrageous,” Universal Pictures’ movie rehash of ’80s cartoon “Jem” has already been pulled from theatres after a mere two-week run.

Jem and the Holograms, a more saccharine and less punky version of the popular classic, pulled in a meagre $1.37 million (all figures USD) in its opening weekend.

From there, it continued to dive over its second week, making $160 on average at each American theatre playing the film, which, considering the price of popcorn, is not good.

As a result, Universal has pulled the movie entirely from theatres, in what industry insiders are calling an unprecedented move. Continue reading