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Movie cereals seemed to take a hiatus in the late nineties and early oughts, but they’re back with a vengeance now. Star Wars and Minions have both seen in the aisles of supermarkets, and now here comes Batman v Superman: Dawn of Justice eats. In keeping with the movie’s theme, however, two competing cereals have been spawned: one for Batman, and one for Superman, snapped in the wild by Jason Helton at WhoseResponsibleThis.com. And like Prince during his WB contract dispute days, these cereals don’t even have names you can write, just symbols. Plus abs on the box that you will never have if you eat too many of the contents.
The flavors seem utterly arbitrary. Batman is chocolate and strawberry, which only sort-of half makes sense, since bats and chocolate are both brown. Superman, you’d think, might be a berry flavor based on his red and blue costume, but nope–caramel. Using the same logic, I can only presume that if a Wonder Woman cereal happens down the line, it will be green apple-flavored, since she has nothing to do with the color green, or apples.
Asked if he would consider revising his Top Ten Breakfast Cereals to include these two General Mills offerings, The Editor responded, “Umm…. nope.”