This week we have an all out, tag-team small person battle! A food battle! We have some very small people at work that makes some great foods and snacks! And this week, we will put this to the test to see who would be the better food fighters! (Not to be confused with Foo Fighters, in which the answer is Dave Grohl.) On one side, we have the makers of some great cookies: The Keebler Elves! And on the other side, the makers of a great cereal that makes noise and some tasty treats: Snap, Crackle and Pop of Kellogg’s Rice Krispies! So who do you think would win this food fight? Here is a little about each team….
The Keebler Elves
The animated Keebler Elves, led by “Ernest J. Keebler”, or “Ernie”, rank among the best-known characters from commercials. The elves have appeared in countless television advertisements throughout the years, shown baking their unique products. In the commercials, The Keebler tree logo is often turned into the tree in which the elves reside. Leo Burnett Worldwide, an advertising agency, created the elves in 1968, calling the bakery “The Hollow Tree Factory.” J.J. Keebler was the “blustery” original head elf in 1969 and was featured in a classroom film about how animated commercials are made, “Show and Sell”, with J.J.’s voice done by Alan Reed Sr. Ernie Keebler became “head elf” in 1970. White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes. Ernie Keebler was first voiced by Walker Edmiston, and then later by Parley Baer. Other elves were Fryer Tuck (who promoted “Munch-ems”), Zoot and J.J. (known for Pizzarias), Ernie’s mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist), Elwood (who ran through the dough), Professor, Edison, Larry and Art. Many of the Keebler commercials were narrated by the announcer Danny Dark. The first Keebler elves were drawn by children’s author/illustrator and commercial artist Roger Bradfield.
The Elves bake their cookies the old-fashioned elfin way, in magic ovens in the Hollow Tree (aka the Fac-Tree). Filled with scrumptious smells and alive with the industry of baking, the tree is the very hub of elfin activity.
No one knows exactly how long the Elves have been baking (they are, after all, ageless). One thing we do know is that they have always remained true to their creed:
They pledge to pursue our goal of baking cookies, crackers and snacks that are, by whatever measure one chooses to apply, Uncommonly Good.
Snap, Crackle and Pop
The gnomic elves characters were originally designed by illustrator Vernon Grant in the early 1930s. The names are an onomatopoeia and were derived from a Rice Krispies radio ad:
Listen to the fairy song of health, the merry chorus sung by Kellogg’s Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. If you’ve never heard food talking, now is your chance.
The first character appeared on the product’s packaging in 1933, Grant added two more and named the trio Snap, Crackle and Pop. Snap is usually portrayed with a chef’s toque on his head; Crackle often is shown wearing a red (or striped) tomte’s tuque or “sleeping cap,” and Pop often wears a drum major’s shako (sometimes Pop is seen also with a chef’s toque, or an odd combination of both a shako and a toque). Corporate promotional material describes their personalities as resembling brothers. Snap is the oldest and a problem solver, Crackle is an unsure “middle child” and Pop is a mischievous youngster.
Nose art on a Boeing B-17 Flying Fortress depicting Snap, Crackle and Pop
From their original design as elderly gnomes with large noses, ears and hats, Snap, Crackle, and Pop were reimagined with younger and more proportional features in 1949. Some time after 1955, their gnome-ish oversized ears became more proportional yet pointed, as seen in common portrayals of elves. They first appeared as animated characters in the 1960s, targeted toward such children’s shows as The Howdy Doody Show. The voices of the original gnomes were provided by Daws Butler, Paul Winchell and Don Messick. More recent voices have included Chris Evans, Keith Chegwin, Chad Doreck, Eddie Deezen, Thom Adcox-Hernandez and Dino Andrade. As of 2009, the three gnomes are voiced by Andy Hirsch (Snap), Danny Cooksey (Crackle) and Mark Ballou (Pop).
The trio were used in conservation messages during World War II and briefly re-imagined as superheroes in the early 1990s, but later returned to their original elf-like form. Likewise, there was briefly a fourth gnome in the 1950s named Pow who represented the explosive nutritional value of Rice Krispies.
Leo Burnett Worldwide assigned Chicago-based cartoonist Don Margolis to do Snap, Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998.
With all that said, who would you like to see win this battle? Would it be the Keebler Elves, or Snap, Crackle and Pop! We will let you decide! Just click on who you would like to see win in the poll below! And if you want to hear us talk about this food fight battle, you can now hear it on our podcast. Just click on podcast #79, and either listen to it online, or download it and listen to it when you want!